Dear Zindagi to be the first title on Netflix
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Dear Zindagi was released in theatres on November 25.The highly-anticipated film directed by Gauri Shinde stars Shah Rukh Khan and Alia Bhatt. Among other Red Chillies titles available on Netflix will be box office hits including Happy New Year, Dilwale and Om Shanti Om.
SRK’s movies are part of an endorsement deal sighned with the Bollywood star recently. Netflix signed SRK as its brand ambassador to counter attack to the recently announced Prime Video by Amazon. Netflix has signed a long term deal with Shah Rukh Khan‘s Red Chillies Entertainment. The deal will give the users of Netflix access to former and upcoming movies from Red Chillies.
Commenting on the same Shah Rukh Khan said, “Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are.”.
“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” said Netflix Chief Content Officer Ted Sarandos. “His monicker “King Khan” speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide”.
In a first of its kind association, the 86 million users of Netflix will enjoy content from Red Chillies for three years.