It’s been an eventful week for Student Of The Year as the release date is just a month away. The cast and crew of the film have been leaving no stone unturned to promote the upbeat and refreshing film.
The movie has created a huge buzz on the digital arena as well, with its innovative and out of the box ideas. Dharma Productions recently announced the launch of a website and a brand new Application on their social media platforms.
The website of the film is fun- filled, interactive and user friendly. The official website gives a user a tour to St Teresa School and also introduces the characters, Shanaya, Rohan and Abhi. Recently, Karan Johar enthusiastically tweeted about the unique website, “Hey Guys!!!! Take a tour of St. Teresa’s!!! @SOTYOfficial www.sotythefilm.com”
Student Of the Year’s brand new app, ‘Fish Pond’ is getting brilliant response as fans can’t stop raving about this interactive approach to a movie campaign. This app allows the user to determine and tag you or your friend in you group circle.
Directed by Karan Johar, Student Of The Year marks the debut of Sidharth Malhotra, Alia Bhatt and Varun Dhawan. The film is scheduled to release on the 19th of October and all the three youngsters are extremely excited about their big debut.